How we powered a 72% email marketing revenue surge for Ampd Bros

Over $2M in Email Revenue: Ampd Bros’ First 90 Days With Elite Brands

About Ampd Bros

Ampd Bros, Australia’s leading retailer of electric bikes, scooters, and surf gear, partnered with Elite Brands to upgrade their email marketing game. Leveraging Klaviyo’s powerful segmentation, automations, and analytics, our team crafted a holistic email marketing strategy that not only drove record-breaking revenue but also enhanced customer engagement and brand loyalty.

As Ampd Bros scaled, they faced challenges in:

  • Maximizing revenue from email marketing.

  • Reducing cart abandonment and recapturing lost sales.

  • Enhancing post-purchase engagement to increase customer lifetime value.

  • Maintaining high deliverability health while ramping up email volume.

The Challenge

Elite Brands designed a tailored Klaviyo strategy that focused on:

  • Segmentation & Personalization: Leveraging customer data to create highly targeted email flows that resonated with Ampd Bros' diverse audience.

  • Abandoned Cart & Browse Recovery: Revamping abandon flows to capture browsing and cart drop-offs with compelling messaging and timely incentives.

  • Post-Purchase Flows: Implementing robust post-purchase sequences that nurtured customer loyalty and encouraged repeat purchases.

  • Deliverability & List Hygiene: Optimizing email deliverability through advanced list hygiene practices, ensuring high inbox placement and engagement.

  • Continuous Optimization: Monitoring key metrics and A/B testing to refine subject lines, content, and send times for maximum performance.

The Plan

72% Increase in Email Attributed Revenue
Email marketing now drives a significant 65% of Ampd Bros’ total revenue, a testament to the power of well-executed email strategies.

Over $2 Million in Email Revenue
Klaviyo campaigns and flows generated over $2 million in revenue in just 90 days, making email a cornerstone of Ampd Bros’ growth.

82% Increase in Abandon Series Revenue (EG: Abandon Browse)
By refining abandon browse flows, we transformed lost opportunities into loyal customers.

162% Increase in Post-Purchase Flow Revenue
Our post-purchase email strategy deepened customer relationships, driving repeat business and higher lifetime value.

Over 2.1 Million Emails Sent
A significant scale-up in email volume without compromising deliverability health.

Impressive Engagement Rates

  • 44% average open rate

  • 2.90% click rate

  • 0.5% bounce rate

  • 0.4% unsubscribe rate

These figures not only surpass industry benchmarks but also mark improvements from the previous period, reflecting both higher scale and excellent deliverability.

The Results (First 90 Days)

Through a data-driven, customer-focused approach, Elite Brands transformed Ampd Bros’ email marketing into a high-performing revenue engine. The results speak for themselves: a 72% increase in email-attributed revenue, $2 million generated, and consistent growth in key metrics.

Conclusion