Our data-driven approach and complete account rebuild with Apollo Scooters delivered outstanding results in just 30 days.

The 30-Day Google Ads Overhaul That Drove 317% More Purchases

+73%

AD SPEND

We were able to scale ad spend up by +73% profitably

+317%

GOOGLE ADS PURCHASES

Purchases coming through google skyrocketed by over 317%!

+66%

IN-APP ROAS

Increased ROAS by 66% up to over 1,200+ ROAS

+14%

CLICK THROUGH RATE

Optimized the account to drive a +14% increase in click through rates

-62%

COST P/PURCHASE

Significant reductions in CPA of over 62%

+264%

CONVERSION RATE

Increased total sales through google ads by 264%

About Apollo Scooters

Apollo Scooters is a leading innovator in the electric scooter industry, dedicated to redefining urban mobility with high-performance, stylish, and eco-friendly electric scooters. Known for their engineering excellence and commitment to customer satisfaction, Apollo Scooters empowers riders to commute smarter, faster, and more sustainably. With a focus on quality, design, and rider experience, Apollo continues to push the boundaries of micromobility, making every journey an adventure globally. Together with Elite Brands, we plan to propell the brand into the hands of more enthusiasts!

The Challenge

When Apollo Scooters approached Elite Brands, their Google Ads account was underperforming due to several critical issues:

  • Misconfigured Tracking: Conversion tracking was fragmented, preventing accurate measurement of performance.

  • Feed Optimization Errors: Product feeds from different Shopify stores were assigned to the wrong regions, causing confusion and limiting ad relevance.

  • Poorly Optimized Titles & Descriptions: Subpar product metadata hampered product visibility and relevance.

The existing structure lacked the segmentation and strategic frameworks needed to scale profitably, especially amid complex regional tariff considerations.

The Plan

Elite Brands’ team conducted a comprehensive rebuild of the entire Google Ads account. Our approach included:

✅ Accurate Tracking & Feed Management: We consolidated and corrected all product feeds to ensure each SKU was aligned with the correct region, fixing issues that prevented conversion tracking from working effectively.

✅ Complete Campaign Rebuild: We implemented a multi-layered campaign structure designed for maximum control and scalability:

  • Performance Max (PMax) Campaigns: A catchall to capture broad reach and discovery opportunities.

  • PMax Product-Specific Campaigns: Focused on high-value, individual products to drive targeted traffic and conversions.

  • Standard Shopping (Branded): Reinforcing brand recognition and maintaining competitiveness in shopping placements.

  • Standard Search (Branded): Ensuring Apollo’s brand was top-of-mind during the purchase journey.

✅ Advanced Segmentation: We broke down campaigns by region to adapt to local market dynamics, accounting for tariff differences and enabling granular budget allocation for rapid scaling.

The Results (First 4 Weeks)

In just four weeks of implementing our Google Ads System, Apollo Scooters saw powerful results compared to their previous team:

  • 📈 Ad Spend: Increased by +73%

  • 🎯 Click-Through Rate (CTR): Improved by 13.9%

  • 🛒 Purchases: Skyrocketed by +317%

  • 💰 Cost per Purchase: Decreased by 62.6%

  • ⚡️ Conversion Rate: Grew by +264%

  • 📊 ROAS: Increased by 66%, exceeding 1,200%

Apollo Scooters’ case is a testament to the power of expert account management, robust segmentation, and data-driven optimization. By fixing foundational issues and implementing a sophisticated campaign strategy, Elite Brands turned around performance within just one month, setting the stage for long-term, scalable success.

Conclusion