Our Meta Ads collaboration with Apollo Scooters is a testament to the power of precise ad management, creative strategy, and ongoing optimization. Spoiler: The results are good…

First 30 days. What Are The Real Results?

+71%

IMPRESSIONS

Impressions increased by over 71%, propelling Apollo into the forefront of their audiences minds.

+11%

OVERALL REVENUE

Overall revenue grew by 11% across multiple countries around the globe.

+14%

IN-APP ROAS

Increased ROAS by 14.29% up to double digits!

-11.8%

AD SPEND

Improved ad spend efficiency & decreased it by 11.8%

+108%

ADD TO CART RATE

Number of people adding to cart after seeing a meta ad increased over 108%

+72.7%

CONVERSION RATE

Increased total sales through meta by 72.7%

About Apollo Scooters

Apollo Scooters is a leading innovator in the electric scooter industry, dedicated to redefining urban mobility with high-performance, stylish, and eco-friendly electric scooters. Known for their engineering excellence and commitment to customer satisfaction, Apollo Scooters empowers riders to commute smarter, faster, and more sustainably. With a focus on quality, design, and rider experience, Apollo continues to push the boundaries of micromobility, making every journey an adventure globally. Together with Elite Brands, we plan to propell the brand into the hands of more enthusiasts!

The Challenge

Apollo Scooters approached Elite Brands seeking to scale their growth while tackling inefficiencies in their existing Meta Ads campaigns. A thorough audit of their account revealed:

  • Lack of Exclusions: Campaigns were showing ads to the wrong audiences, including previous purchasers and warm bottom-of-funnel users in top-of-funnel campaigns.

  • Ineffective Objectives: Many campaigns used suboptimal objectives like "Traffic" instead of engagement and conversion-focused objectives.

  • Audience Misalignment: Warm audiences lacked proper dynamic segmentation (e.g. no email list imports, no on-site engagement retargeting).

  • Poor Ad Optimization: Manual placements and insufficient ad variety caused higher CPMs and ad fatigue.

The Plan

Armed with insights from the initial audit, we implemented our Elite Brands Meta Ads System:

✅ Refined Campaign Objectives: Switched from vanity metrics to objectives aligned with each funnel stage (e.g. Engagement for TOF, Reach for MOF, Conversions for BOF).

✅ Audience Strategy Overhaul: Introduced dynamic audience targeting using on-site engagement, email lists, and strict exclusion lists to avoid retargeting the same users inefficiently.

✅ Creative Revamp: Focused on ad creatives that mirrored organic content (leveraging guerrilla marketing tactics) and spoke directly to Apollo’s ideal customer avatars, with irresistible offers.

✅ Advanced Automation: Recommended creation of Advantage+ Shopping and Catalog campaigns to leverage Meta’s machine learning for lower CPMs and better conversion rates.

✅ Data Integrity Fixes: Advised on pixel setup, event matching, and CAPI integrations to ensure more accurate tracking and better optimization.

The Results (First 4 Weeks)

In just four weeks of implementing our Meta Ads System, Apollo Scooters saw transformative results compared to their previous agency:

  • 📈 Total Shopify Revenue: +11%

  • 💰 Ad Spend: -11.8% (more efficient allocation)

  • 👀 Impressions: +70.9%

  • 💬 Engagement: +48%

  • 🛒 Add to Cart Rate: +108%

  • ✅ Conversion Rate: +72.7%

  • 💸 ROAS: +14.29% (into double digits)

Conclusion

Our Meta Ads approach didn’t just lower costs, it amplified every key performance metric. By focusing on audience precision, objective alignment, and creative strategy, Apollo Scooters achieved sustainable growth and a stronger return on ad spend.

This case study demonstrates the power of having Elite Brands in your corner, a team that deeply understands Meta’s ecosystem and how to unlock its potential for your brand.

A Peak At Some Of The Ads We Are Running: