How to Use AI to Fix Google Ads in 2025
In today’s fast-moving ecommerce world, digital advertising is both a science and an art. At Elite Brands, we’ve built our reputation on scaling lifestyle businesses into eight-figure brands — and a big part of that success comes from harnessing the latest tools in Google Ads automation. Artificial Intelligence (AI) has transformed how campaigns are created, analyzed, and optimized. From custom GPT prompts that streamline account analysis to innovative tools like the 80/20 Agent, brands now have access to powerful strategies that reduce wasted spend and accelerate growth.
But AI alone isn’t the answer. Without context, AI outputs are often generic and unreliable. The real key lies in building frameworks that feed platforms like ChatGPT, Claude, or Gemini the right brand-specific data, so recommendations align with your goals — whether that’s return on ad spend (ROAS), lead generation, or customer acquisition.
In this blog, we’ll break down how Elite Brands uses AI for smarter campaign optimization. First, we’ll look at the process of building an intake document to provide AI with context for account analysis and keyword research. Then we’ll dive into practical tools, such as the 80/20 Agent, that can help ecommerce brands make data-driven decisions faster and scale with confidence.
How Intake Documents Supercharge AI in Google Ads
One of the most overlooked aspects of AI in digital marketing is context. Feeding raw campaign data into ChatGPT or Claude without structure results in weak, generic insights. That’s why we recommend building a Google Ads intake document — a master file that captures the business goals, account structure, KPIs, and historical performance of a client’s advertising.
At Elite Brands, our intake process begins by documenting the essentials:
Business context — What’s the primary goal? Is it ecommerce sales, subscriptions, or lead generation? What’s the target audience, average order value, customer lifetime value, and unique selling proposition (USP)?
Account structure — How are campaigns segmented (by geography, product category, or funnel stage)? What are the current bidding strategies, conversion goals, and tracking setup?
Performance history — Reviewing the last 30, 90, and 365 days provides a baseline. Metrics like CPA, ROAS, and cost-per-lead help AI models compare current performance against historical averages.
Creative and market insights — Feeding auction insights, seasonal trends, and competitor performance into AI allows for recommendations that reflect real-world market shifts.
Once this intake document is created, it becomes the foundation for building custom GPT prompts. Instead of asking ChatGPT a vague question like “analyze this campaign,” we can now tell it: “Act as a senior Google Ads strategist. Here’s the account context, here are the KPIs, and here’s the recent performance data. Compare last 7 days vs. 30 days, highlight trends, and recommend budget adjustments.”
The results are night and day. With context, AI doesn’t just spit out numbers — it identifies meaningful trends, such as whether rising conversions are seasonal or due to genuine optimization. It can also surface opportunities like high-performing search terms not yet added as exact match keywords, or wasted spend on irrelevant queries that should be added as negatives.
Ultimately, the intake document ensures that AI analysis aligns with brand goals, rather than treating every campaign as identical. This step transforms AI from a gimmick into a reliable performance partner.
Practical Tools: From Custom GPTs to the 80/20 Agent
While intake documents lay the groundwork, the real power comes when you combine them with AI-driven tools. Two standout approaches that Elite Brands uses are custom GPT workflows and the 80/20 Agent.
With custom GPTs, we build brand-specific AI assistants trained on intake data and tailored prompts. These assistants can:
Analyze weekly campaign performance by comparing 7-day vs. 30-day averages
Highlight shifts in key metrics like CTR, ROAS, or call conversions
Conduct search term analysis, flagging profitable keywords and identifying gaps in targeting
Recommend negative keywords to reduce wasted spend on irrelevant traffic
Generate new keyword ideas based on product categories, SKUs, or competitor activity
By consistently feeding performance data (e.g., from Google Ads reports), these GPTs become smarter over time, giving account managers a repeatable system for PPC optimization.
The second tool, Mike Rhodes’ 80/20 Agent, takes this further by integrating directly with your Google Ads account. It uses scripts to extract data and then layers AI analysis on top, offering actionable insights at a fraction of the time and cost. Whether you’re running smart bidding strategies, auditing campaign settings, or reviewing Performance Max placements, the 80/20 Agent provides flexible reporting with expert-level prompts.
For example, you can toggle outputs depending on whether you want insights as a practitioner, for a client-facing summary, or for executive-level strategy. It also allows you to test across multiple models — Gemini, OpenAI, or Anthropic — to validate findings. At just a few cents per analysis, it’s one of the most cost-effective tools available to advertisers.
The takeaway? AI tools are not a replacement for human expertise, but they’re an incredible force multiplier. At Elite Brands, we recommend running your own manual analysis first, then comparing it against AI outputs. Often, AI will confirm your findings, but sometimes it surfaces patterns you may have overlooked — like an unexpected spike in call conversions or a seasonal dip masked as poor campaign performance.
By blending structured intake documents, custom GPT workflows, and tools like the 80/20 Agent, ecommerce brands can make faster, more informed decisions. This not only reduces wasted spend but also unlocks scalable growth, helping lifestyle brands reach the coveted eight-figure mark.
🔗 Resources:
👉 Book a Call with Elite Brands: https://www.elitebrands.org/google-ads
👉 Try the FREE 8020 Agent: https://8020agent.com/
👉 Download the Prompt Doc: https://docs.google.com/document/d/1JMXGNzxFZldU4ifB0GSlEDgEdEXCJbl_jCl2Vs2EtVo/edit?usp=sharing
👉 Download the Context Doc: https://docs.google.com/document/d/1dbgBQfxTFC791vOZhdr7Ha9uB0_fqDKIZZ77_2AjPNg/edit?usp=sharing