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Why Last Click Attribution Problems Protect Seed Stage Cash
Discover why simple last-touch tracking preserves early runway, how multi-touch tools mislead low-volume stores, and when to switch to blended MER.
Case Study: How to Measure Incremental Conversions Meta Ads 2026
We paused Meta spend across three states and revenue dropped just 4%. Here is the matched-market testing framework to measure true incremental lift on Shopify.