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How We Beat the MER Benchmark by Industry in Apparel
Most fashion brands fight for a 3.1 marketing efficiency ratio. Here is how we lifted an apparel client to a 4.8 MER in four months using dynamic testing and Klaviyo.
Don't Reduce Cost Per New Customer Meta Catalog D2C Fashion Yet
Cutting dynamic catalog CPA often floods your store with low-margin clearance buyers. Discover how cohort retention protects fashion brand profitability.
Why Google Ads Max Conversions Value Isn't Right for You
Bidding on revenue without real-time inventory tracking burns working capital on unfulfillable orders. Here is how to protect margins before automating bids.