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Dan Nikas 20/10/26 Dan Nikas 20/10/26

We Measure New Customer Acquisition Rate Separately From Retargeting

Discover why blended ROAS hides audience cannibalisation on Meta Ads, and how to restructure your tracking and budget to isolate and acquire profitable first-time buyers.

Dan Nikas 5/8/26 Dan Nikas 5/8/26

Why a Google Ads GA4 Import Ruins Smart Bidding Signals

Relying on imported GA4 data for Google Ads Smart Bidding creates critical latency and attribution penalties. Learn why native tracking outperforms analytics imports.