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Dan Nikas 14/9/26 Dan Nikas 14/9/26

3 Google Shopping Title Optimisation Myths We Reject

Discover why stuffing product titles damages Google Shopping performance, and learn how to structure high-converting feed titles for modern automated auctions.

Dan Nikas 22/7/26 Dan Nikas 22/7/26

Why We Turn Off the Google Ads Brand vs Non Brand Budget Entirely

Many eCommerce brands inflate their ROAS by bidding on their own name. Here is why we turn off brand search campaigns entirely to fund real, incremental growth.

Dan Nikas 15/7/26 Dan Nikas 15/7/26

A Google Shopping Feed Optimisation Case Study: 3x ROAS

Discover how we bypassed Shopify app limitations to scale a Melbourne fashion brand to $150,000 in monthly spend using native Google Merchant Centre feed rules.