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A Shopify Revenue vs Meta Ads ROAS Attribution Mismatch Win
When platform ROAS plummeted during Black Friday, scaling daily spend produced $180,000 in gross profit. Here is how to validate real Shopify sales lift.
Our Multi Touch Attribution eCommerce Test Across 3 Stores
We audited three apparel brands spending $420k monthly on ads. Flawed attribution dashboards starved prospecting by 34% until we reset their media architecture.