Our collaboration with E-Optician is a story of Scaling to Success…

Turning Hesitation into Hypergrowth:

1,191%+ Increase in Meta Ads Revenue

+738%

AD SPEND

Ad spend increased over 738% to scale aggresively

+1,191%

META REVENUE

Overall revenue grew by +1,191% across multiple countries around the globe.

+42%

IN-APP ROAS

Increased ROAS by +42% while also scaling

+845%

ADD TO CARTS

Improved efficiency & increased add to carts by +845%

+1,103%

PURCHASES

Number of people purchasing after seeing or clicking on a meta ad increased over +1,103%

+2,214%

ENGAGEMENT

Increased total engagement through meta by +2,214%

About E-Optician

E-Optician is a leading online retailer of premium prescription eyewear and optical products, dedicated to delivering high-quality vision solutions to customers worldwide. With a focus on combining cutting-edge technology, exceptional customer service, and a carefully curated product range, E-Optician has positioned itself as a trusted destination for modern consumers seeking style, comfort, and precision in their eyewear.

The Challenge

When E-Optician first approached Elite Brands, they were cautiously investing just $800 USD/month in Meta Ads. Their previous experience with the platform had left them hesitant to scale further, due to underwhelming results and uncertainty about how to make Meta Ads work effectively for their business.

Initially, E-Optician engaged Elite Brands to develop an email marketing strategy. However, it quickly became clear that to truly maximize the impact of email, they needed to significantly boost top-of-funnel traffic. That’s when we suggested taking a closer look at their Meta Ads account.

Our Approach

We kicked off our partnership with a comprehensive audit of E-Optician’s Meta Ads campaigns, identifying key opportunities to improve targeting, creative, and bidding strategies. Our goal was to build a highly scalable ad framework that would:

  • Drive consistent traffic to the site

  • Increase conversion events (add to carts and purchases)

  • Support their global expansion efforts

  • Maintain a profitable MER (Marketing Efficiency Ratio)

With our proven Meta Ads strategy and creative testing methodology, we rebuilt their campaigns from the ground up aligning ad messaging with their brand voice and targeting high-intent audiences to maximize ROAS.

The Results (First Quarter)

In just the first quarter of working together, the transformation was nothing short of extraordinary:

✅ Scaled ad spend by 738%
✅ Increased add to carts by 845%
✅ Increased purchases by 1,103%
✅ Increased purchase value by 1,191%
✅ Increased ROAS by 42%
✅ Engagement increased by a staggering 2,214%

E-Optician’s initial skepticism gave way to confidence as they saw the results pour in, proving that Meta Ads, when executed properly, could drive exceptional growth and profitability.

Conclusion

Since that breakthrough first quarter, Elite Brands has continued to partner closely with E-Optician, consistently helping them scale while maintaining a strong MER. This strategic approach has empowered them to expand into new regions globally and confidently pursue their growth goals, knowing their advertising spend is delivering results.

E-Optician’s journey with Elite Brands highlights the power of expert Meta Ads management. From hesitant beginnings to exponential growth, we’ve helped them turn their advertising into a true engine of growth. One that continues to drive their business forward every single day.

A Peak At Some Of The Ads We Are Running: