A Data-Driven Strategy That Transformed Exposure Lab’s Email Marketing
How Exposure Lab Achieved +352% Email Revenue Growth in 30 Days
IN JUST 30 DAYS:
+32%
EMAIL SUBSCRIBERS
+352%
EMAIL REVENUE
40.4%
OF TOTAL SALES
ATTRIBUTED TO EMAIL MARKETING
About Exposure Lab
Exposure Lab is a wellness brand based in Queensland, Australia. Founded with the mission to "make accessible for everyone, the tools to experience a superhuman life," Exposure Lab approached Elite Brands seeking to supercharge their email marketing revenue and strengthen customer loyalty. Within just 30 days of implementing our tailored Klaviyo email marketing strategy, Exposure Lab experienced a 352% increase in email-driven revenue, a testament to the power of personalized, data-driven email marketing.
The Challenge
Exposure Lab had an existing email list but lacked a strategy to maximize its potential. Their email revenue was underperforming, contributing a small fraction to overall sales. With growth targets in mind, they needed to:
✅ Increase the share of total sales attributed to email marketing
✅ Grow their subscriber list and ensure those new subscribers converted
✅ Launch high-converting campaigns that resonated with their target audience
The Plan
Elite Brands designed and executed a comprehensive Klaviyo email marketing strategy focused on driving immediate revenue impact and sustainable list growth. Here’s how we did it:
1. List Growth & High-Impact Giveaways
We implemented a strategic giveaway campaign that not only attracted high-quality leads but also converted them at an impressive 30% conversion rate. This single initiative grew Exposure Lab’s subscriber count by 2,232 new email subscribers. This giveaway generated over $63,902 in sales!
We utilised a sweepstakes app called Gleam, integrated it with klaviyo & sent out automated flows based on what they had done within the giveaway. This form of giveaway is great at driving sales, email engagement & also engagement on other platforms like facebook & instagram!
2. Conversion-Driven Campaigns
We crafted compelling email campaigns and flows. This includes abandoned cart reminders, welcome series, and targeted product promotions, designed to nurture leads and drive immediate purchases.
3. Segmentation & Personalization
By segmenting the audience and personalizing content based on user behavior and purchase history, we ensured each email delivered maximum relevance and impact.
The Results (First 30 Days)
In just the first 30 days:
✅ 352% increase in email revenue
✅ 40.39% of total sales attributed to email
✅ 32% increase in total subscriber count
✅ $63,902 generated directly from the giveaway-driven email flow
✅ A sustainable, high-converting email marketing system ready to scale
Exposure Lab’s team now has a robust, high-performing email marketing strategy in place, fully equipped to nurture leads, convert customers, and drive consistent revenue.
Elite Brands’ Klaviyo email marketing strategy transformed Exposure Lab’s email program from underperforming to unstoppable. With a data-driven approach, creative campaigns, and strategic list growth, we unlocked massive revenue potential in just 30 days, and set the stage for long-term growth.
Conclusion