How Elite Brands Delivered a 113% Conversion Rate Increase For Gearbunch

How Bundling Increased Gearbunch’s Sales by 113%

+20%

ADD TO CARTS

The total number of people adding to cart surged by 20%

+113%

CONVERSION RATE

Overall revenue grew by 113%, marking a new chapter for gearbunch’s continued success

+10%

AVERAGE ORDER VALUE

Average Order Value grew over 10%

About Gearbunch

Gearbunch, a vibrant brand known for its eye-catching, high-quality apparel, partnered with Elite Brands to unlock new levels of ecommerce growth. Our mission: supercharge their conversion rate, average order value (AOV), and add-to-cart rate through strategic CRO initiatives, all while ensuring a seamless customer experience. Oh, and this is our founder Dan Nika’s personal ecom brand that we test new strategies with to bring directly to our clients!

The Problem Gearbunch Faced

Despite having a loyal customer base and a strong product lineup, Gearbunch faced challenges with maximizing its conversion funnel performance. Their checkout flow and product discovery journey needed an optimization strategy that would drive both immediate gains and sustainable growth.

Key challenges included:

  • Lower-than-expected conversion rate

  • Modest average order value (AOV)

  • Underwhelming add-to-cart and checkout start rates

  • Ensuring site speed remained top-notch during enhancements

The Plan

Elite Brands deployed a multi-faceted Conversion Rate Optimization (CRO) strategy, focusing on iterative testing and data-driven design improvements. We leveraged:

  • A/B testing across key funnel steps

  • In-depth user behavior analysis and heatmaps

  • A focus on speed performance to maintain site agility and user satisfaction

Bundle & Save Strategy

One standout initiative was our Bundle & Save strategy, which packaged complementary products and offered discounts to incentivize larger purchases. This tactic proved pivotal in boosting both AOV and conversion rate, as customers saw immediate value in bundling.

Elite Brands’ strategies led to transformative improvements in Gearbunch’s performance:

  • 113% increase in conversion rate

  • 10% increase in average order value (AOV)

  • 20% increase in add-to-cart rate

  • 9% increase in checkout start rate

  • No compromise on web speeds = lightning-fast performance was maintained throughout

The Results

Before & After Comparisons

Here are the comprehensive before & after comparisons — showcasing design tweaks, UX improvements, and clearer calls-to-action that guided users effortlessly from landing page to checkout.

Before:

After: