Welcome to our project, Legend Skin. This is the first case study of many

How Hard Is It To Build An Ecom Brand From Scratch In 2025?

About Legend Skin

At Elite Brands, we thrive on challenges, and nothing excites us more than building an ecommerce brand from the ground up. In early 2025, we launched Legend Skin, a pioneering male skincare brand. Our mission was simple: to understand what it takes to succeed in a rapidly evolving ecommerce landscape, and to apply our learnings to our clients' businesses.

This case study shares our initial findings from Legend Skin’s ongoing journey, with a focus on conversion rate optimization (CRO), which is the critical backbone of any ecommerce success story. We start our journey with Legend Skin with a fresh build, done in-house here at Elite Brands.

The Challenge

Male skincare is an emerging market, with cultural and psychological barriers to overcome. Men are increasingly aware of skincare, but many are unsure where to start. Our challenge was twofold:

  1. Educate and guide: Help men feel confident in choosing the right products.

  2. Build trust and authority: Position Legend Skin as a reputable, premium brand - without any ad spend to start.

The Plan

1. Brand Identity & Trust Signals

We started by designing Legend Skin’s digital identity to look and feel like an established, must-know brand. From typography and color palettes to site hierarchy, every element was crafted to build trust and create the impression of a brand customers would expect to see in top-tier stores.

User Testing Insights:
Initial tests looked promising, with general positive feedback from users regarding navigation, product information & overall positive feedback about brand USPs, until we had a few people start to say:


"Looks like a popular brand, I feel like I should know them."


This feedback underscored our belief that great branding is a CRO lever in itself. When users trust what they see, they’re more likely to engage. Having a solid brand that people trust doesn't need to be attached to ad spend. The fonts, colours, heirarchy of the pages etc. all contribute to trust & authority.

2. Personalized Experience with a Skincare Quiz

Understanding that many men lack knowledge about skincare, we introduced a personalized skincare quiz. This tool serves as both an educational journey and a conversion driver.

Quiz Performance (so far):

  • 454 quiz starts

  • 349 completions (a high completion rate of ~77%)

  • 225 emails gained (valuable for future remarketing)

  • 6 checkouts initiated directly from the quiz results page

These metrics highlighted that personalization is key, meeting users where they are on their journey and guiding them with confidence.

3. Fast, Seamless Web Experience

We ensured fast page speeds and smooth navigation across all devices. A quick, reliable experience reduces friction and abandonment rates, essential for maximizing conversions.

✅ Solid brand identity translating into trust and authority.
✅ High quiz engagement driving valuable leads.
✅ Speedy, seamless web performance ensuring users stay engaged.
✅ Ongoing insights from data analysis and testing, shaping every decision.

Key Takeaways

  • Branding matters: A well-designed site can build trust before a single ad dollar is spent.

  • Personalization converts: Guiding users through a tailored experience is crucial in emerging markets.

  • CRO is ongoing: Data, user testing, and iterative refinement are non-negotiable.

What’s Next?

Legend Skin is still in its infancy, but our early efforts have laid a strong foundation. As we continue to test, refine, and grow, we’re excited to bring our learnings back to our clients and push the boundaries of what’s possible in ecommerce.

Stay tuned for the next chapter of Legend Skin’s journey.

The Results So Far

A Quick Look At Some Key Pages On Site