True or False? In this case, it's true. And here's how we did it for Loader Parts Source...

Doubled Revenue in 30 Days: The Power of Data-Driven Google Ads

+116%

ROAS

We were able to achieve an increase of +116% ROAS up to 1,100+

+124%

GOOGLE ADS PURCHASES

Purchases coming through google increased by over 124%

+287%

AVERAGE ORDER VALUE

Massively increased AOV by 287% resulting in higher quality customers

About Loader Parts Source

Loader Parts Source is a leading online retailer specializing in replacement parts and accessories for a wide range of loaders and heavy equipment. With a comprehensive catalog of high-quality parts, they cater to the construction, agriculture, and industrial sectors, ensuring that customers can keep their equipment running smoothly and efficiently. They approached Elite Brands to revamp their underperforming Google Ads account, and within 30 days, they were back on track.

The Challenge

Before our intervention, Loader Parts Source’s Google Ads strategy was significantly under-optimized:

  • Poor Segmentation: Campaign structures were too broad to effectively target high-value customers.

  • Limited Data Tracking: A lack of micro-conversion tracking made it impossible to understand user behavior and optimize ad spend effectively.

  • Inadequate Asset Optimization: Ad feeds lacked compelling titles and descriptions, resulting in low click-through rates and weak engagement.

These issues left Loader Parts Source unable to compete effectively in a high-intent, hybrid lead-gen and e-commerce environment.

The Plan

Elite Brands implemented a comprehensive overhaul of Loader Parts Source’s Google Ads account, focusing on three critical pillars:

1. Micro-Conversion Tracking

We integrated advanced tracking across every key user action:

  • Lead Generation: Quote requests, calls, live chats, and customer support email requests.

  • E-Commerce: Purchases tracked in real time, enabling us to bridge lead-gen with transactional insights.
    This holistic approach gave us (and ultimately google) a true picture of performance across the entire funnel.

2. Smart Segmentation of Asset Groups

We restructured campaigns to allow for granular targeting of different customer segments. This enabled us to allocate budget where it would drive the highest ROI, focusing on high-quality customers with strong purchase intent.

3. Optimized Feed Titles and Descriptions

We revamped product feed assets to align with best-in-class practices:

  • Clear, keyword-rich titles and descriptions to improve relevance and ad quality scores.

  • Strategic adjustments to highlight product USPs, driving higher CTR and conversion rates.

The Results (First 4 Weeks)

In just 30 days, Loader Parts Source experienced:
✅ +124% Revenue: Ads revenue more than doubled, proving the power of data-driven optimization.
✅ +287% AOV: Significantly higher-value orders thanks to improved ad targeting and messaging.
✅ +116% ROAS: An outstanding return on ad spend, now exceeding 1,100+

Elite Brands’ partnership with Loader Parts Source showcases how a data-driven, customer-focused Google Ads strategy can dramatically elevate performance in a short period of time. By transforming a poorly optimized account into a high-performing revenue driver, we’ve empowered Loader Parts Source to achieve (and exceed) its growth goals.

Conclusion