How Elite Brands Delivered a 36% Conversion Rate Increase For Nadaderm

How 1 Page Supercharged Nadaderm’s Sales by 36%

-8.2%

BOUNCE RATE

We decreased total bounce rate by 8.2% without any changes to ad targeting.

+36%

CONVERSION RATE

Overall revenue grew by 36%, with simple tweaks made & consistent user testing.

+8%

AVERAGE ORDER VALUE

It might not look like much, but every % increases total profit!

Nadaderm had a strong foundation with loyal customers and a growing product range. However, their online conversion metrics revealed opportunities for improvement:

  • A lower-than-expected conversion rate

  • A modest average order value

  • A bounce rate that indicated potential friction in the customer journey

To fully capitalize on their brand strength, Nadaderm needed a strategic approach to enhance site performance and maximize profitability.

The biggest issue?

The brand had always focused on landing pages for their ads, but forgot to optimize their existing product pages. Which proved to be killing their google shopping & PMAX performance. This is what the product page looked like before:

Nadaderm, a skincare brand renowned for its natural solutions to mole and skin tag removal, collaborated with Elite Brands to optimize its online shopping experience. The flagship product, NadaDerm Elite®, is a plant-based topical remedy designed to remove moles and skin tags without invasive procedures. Definitely a fun one to market!

About Nadaderm

The Challenge

Not only was the page poorly optimized, but there was broken code throughout the entire theme that caused significant issues that dramatically decreased people’s willingness to trust this brand.

Elite Brands implemented a comprehensive Conversion Rate Optimization (CRO) strategy tailored to Nadaderm’s unique needs. We focused on:

  • User journey optimization through targeted design and UX improvements

  • A/B testing to refine product page layouts, bundling features and calls-to-action

  • Ongoing performance monitoring to maintain high site speed and reliability

Bundle & Save Strategy

A key driver of success was the introduction of a Bundle & Save strategy. This initiative encouraged customers to purchase complementary products together at a discount, driving both AOV and conversion rate improvements.

The Plan

Elite Brands’ strategies led to transformative improvements in Nadaderm’s performance:

✅ 36% increase in conversion rate (not just on this product page, but storewide!)
✅ 8% increase in average order value (AOV)
✅ 8.2% decrease in bounce rate
✅ Significant improvement in web speeds, to the point where the website now passes google’s CWV check on both mobile & desktop:

The Results

Nadaderm’s collaboration with Elite Brands led to transformative results. The strategic deployment of our Bundle & Save strategy, combined with data-driven design enhancements and rigorous testing, delivered measurable improvements in conversion, AOV, and customer engagement - setting Nadaderm up for sustained growth.

Let’s Look At The New & Upgraded Product Page: