Current KPIs

Total Revenue:

Total Marketing Spend ($)

Cost of Goods Sold (COGS) ($)

Shipping & Packaging Cost ($)

Fixed Costs ($)

Sales Tax Rate (%)

Sales Tax:

Tariff Rate (%)

Tariffs:

Net Profit:

Profit Margin:

This panel shows your baseline profitability. Click "Set Baseline" after entering initial data.

Editable Metrics

Web Traffic

Overall Conversion Rate (%)

Total Orders

Driven by Traffic & CR.

Average Order Value (AOV) ($)

Customer Lifetime Metrics:

Lifetime Value (LTV) ($)

Returning-Customer Rate (%)

This panel updates live as you change metrics. If a baseline is set, it shows projections against that baseline.