We helped Valyou Hawaii drive their biggest day of revenue ever… at a 14.6x MER
How We Broke Valyou’s All Time Revenue Record
About Valyou Hawaii
The fastest growing furniture brand in Hawaii, Valyou Furniture, offers a wide range of contemporary home furnishings and decor, including sofas, beds, dining tables, and more. The company is committed to providing high-quality, stylish furniture at affordable prices.
The Challenge
Valyou Hawaii approached Elite Brands with a clear goal: to turn their ads around in time for Black Friday. Historically, Valyou Hawaii had seen solid performance, but they wanted to unlock new levels of revenue by harnessing the power of Meta Ads. They needed a partner who could craft a strategy that resonated with their community and amplified demand during this upcoming critical shopping period.
Elite Brands stepped in and developed a comprehensive Meta Ads strategy, blending creative storytelling with data-driven precision. Our approach included:
✅ User-Generated Content (UGC): We showcased real customers enjoying Valyou’s furniture, driving authenticity and building trust.
✅ Foot Traffic Integration: We created dynamic ads that bridged online engagement with in-store promotions.
✅ Optimized Campaign Structure: We implemented Meta’s best practices to maximize reach and conversions.
✅ Aggressive Black Friday Push: We meticulously planned creative rollouts, special offers, and retargeting strategies to build momentum and ensure Valyou Hawaii would hit record sales numbers.
The Plan
The Results
🔥 Biggest Black Friday Ever:
Valyou Hawaii saw $79,770 in revenue on Black Friday alone. A +33% increase over the previous year.
🚀 Record-Breaking Revenue Day:
Black Friday 2024 wasn’t just their best Black Friday, it was Valyou Hawaii’s highest revenue day ever.
🎁 It Didn’t Stop There:
Cyber monday ending up making +278% more than the previous year!
💰 Insane ROAS:
Meta Ads delivered an 18.08x ROAS, a 2.7% lift compared to the previous year.
📈 Some more stats:
-14% in returning customers, meaning we drove more new customers during this crucial sale period and didn’t just rely on existing customers
+39% increase in conversion rate
+50% in orders
In just 4 days, we made Valyou over $200,900 in revenue, with only $13,760 ad spend. Resulting in a 14.6x MER!
By blending a tailored Meta Ads strategy with compelling creative, Elite Brands turned Valyou Hawaii’s Black Friday campaign into a record-breaking success story. This case study proves that with the right funnel, strategy, and creative, brands can crush even the most ambitious sales goals.
Conclusion
A Proven Funnel Approach
At Elite Brands, we know that success on Meta is more than just clicks. It’s about building a journey. Here’s how we designed Valyou Hawaii’s funnel:
Top of Funnel (TOF): We focused on broad engagement campaigns that captured attention and expanded reach. This included lifestyle creatives, product highlights, and real customer stories to build brand awareness and interest.
Middle of Funnel (MOF): We carefully pre-qualified users by engaging those who interacted with TOF content. This involved nurturing potential customers with more product-focused ads, testimonials, and behind-the-scenes content to warm them up and move them closer to purchase.
Bottom of Funnel (BOF) - Advantage+ Shopping Campaigns: We leveraged Meta’s Advantage+ Shopping to automate and optimize the final purchase journey. By layering in dynamic product ads and personalized messaging, we delivered relevant offers to the right audiences at the right time, converting interest into sales at scale.
This strategic funnel allowed us to maximize efficiency and drive an exceptional 18.08x ROAS while maintaining profitability even during the most competitive shopping period of the year with a product that has a very long consideration phase of over 20 days!